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Digital marketing, also called online marketing, is the promotion of a brand across digital channels to connect with potential and current customers. Digital marketing channels include search, social, email, and paid.

Digital marketing is important for a few reasons, including:

Reach: Worldwide, billions of people use the Internet. With the Internet’s reach, your business can reach the right people at the right time with the right message. The result? Your marketing campaigns perform better, resulting in more revenue for your business.
Targeting: Digital marketing offers immense targeting options, from demographics to behavior. With these targeting capabilities, your company can optimize its marketing spend, focusing on the users most likely to become customers.
Tracking: Digital marketing’s performance is easy to track. That makes answering questions about key performance indicators (KPIs) like conversions fast and easy. Plus, with ADS, you can instantly track each channel’s contribution to your bottom line.
Customization: Everything about digital marketing is custom, including which strategies you use. Compared to traditional marketing, your business can instantly adjust its strategies and campaigns, preventing wasted spending.
Effectiveness: With its reach, targeting, tracking, and customization capabilities, digital marketing is highly effective. Companies investing in web marketing services can accelerate its effectiveness, too — as demonstrated by our clients experiencing a 20% greater marketing ROI.

If you’re looking to learn more about digital marketing’s benefits, read our Digital Marketing Guide!

Digital marketing services, also called online marketing services, use digital channels to promote and connect brands with potential clients. Digital channels used by online marketing services include search, email, paid, and social media. On average, these services cost $2500 to $12,000 per month.

Prices for digital marketing services depend heavily on the number of services, as well as the service plan you choose. On average, however, small-to-midsized businesses will invest around $2500 to $12,000 per month on professional online marketing services.

Internet marketing services can help solve several problems, including:

Growing website traffic, like through search engine optimization
Creating content, like blog posts, sales copy, ebooks, and more
Managing paid media campaigns on places like Google Ads
Establishing a digital presence, like with a website and social media profiles
Building a digital strategy for different channels, like search and paid
And more

You can help your business hire the best digital marketing agency by following these tips:

Outline your goals (or what you want to accomplish) with online marketing
Compile a list of the services you need
Determine your monthly budget for online marketing
Generate a list of agencies that meet your budget and provide the service you need
Review every qualifying agency’s reviews, testimonials, and case studies
Research how the agency measures and reports client success
Chat with the agency one-on-one to see how they blend with your business
Look into the agency’s growth and successes through online marketing

Overall, you want to hire a digital marketing service provider that is:

Transparent
Trustworthy
Reliable
Client-focused
Successful
Knowledgeable

When you choose an agency that embodies those traits, you work with an agency that’s an extension of your team, like ADS. You get a partner that values your business. They respond to your questions, structure your strategy for success, and help your company grow.